At least one million people will be receiving the next FabFitFun box as the Los Angeles company surpasses $200 million in revenue and continues its run as one of the startups to watch in the Los Angeles tech community.
As it renews its focus on media — doubling down on new programming in a bid to reach further into repeatable revenue through subscriptions that encompass more than just retail — the company is trying to frame itself as more than just makeup and accessories in a box.
“When we think of the potential behind the business … there are a few businesses in the world for whom membership is a no brainer. Netflix is, Spotify is and we think FabFitFun is a no brainer,” said Daniel Broukhim co-founder and co-chief executive of FabFitFun.
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