Facebook exempts news outlets from political ads transparency labels

Facebook pissed off journalists earlier this year when it announced that ads run by news publishers to promote their articles involving elected officials, candidates and national issues would have to sport “paid for by…” labels and be included alongside political campaign ads in its ads transparency archive that launched in June, albeit in a separate section. The News Media Alliance — representing 2,000 newspapers, including The New York Times and NewsCorp, plus other new organizations — sent a letter to Mark Zuckerberg in June protesting their inclusion. They claimed it would blur the lines between propaganda and journalism, and asked Facebook to exempt news publishers.

Now Facebook has granted that exception. Next year once Facebook has figured out more ways to verify legitimate news organizations that publish with bylines and dates, cite sources and don’t have a history of having stories flagged as false by third-party fact checkers, they’ll no longer have their U.S. ads appear in the Ads Archive. They also won’t have to carry a “Paid for by…” label when they appear in the News Feed or Instagram. News organizations will still have to verify their identity, but not through the political ads process. This exemption will roll out today in the U.K.

The change will also allow news outlets to run “dark post” ads that target specific users but don’t appear on their Pages. This will allow them to secretly test different ad variants without being exposed to potential criticism or competitors looking to copy their ad strategies.

Recommended For You

Live Vid Ranker Pro Version - One Time

A Point And Click, Cloud-Based Software Tool That Makes It Easy To ‘Go Live’Within Minutes, LiveVidRanker Creates Hundreds Of Unique Live Streams With Just ONE VideoDominate Hundreds Of Google And YouTube Page #1 Rankings For Unlimited, FREE Traffic

FBEngagr DFY VIP Club (Monthly)

FBEngagr Allows You To Create Automated Interactive Poll Campaigns that Capture leads and Engage your Audience on FB Resulting to Massive sales and Buyers On Demand 100% Free!

White Label Digital Store with PreLoaded Products ( OTO 4 )

Moto Theme White Label Store gives you access to 100s of products along with store and preloaded products to start selling instantly

Facebook’s political ads archive of campaign ads will no longer include publications promoting articles about politics or issues

Facebook will be using its recently built news publisher index to which outlets can apply to decide which ad buyers are exempt. That index is up and running in the U.S. and will expand to other countries, but Facebook still wants to build more safeguards against fake news outlets before starting the exemption in the U.S. For now, Facebook is using a third-party list of legitimate U.K. news outlets that’ll be exempted starting today. Jason Kint of publishers association Digital Content Next tells TechCrunch, “We are pleased that Facebook understands and values the important role of news organizations. We have worked cooperatively with Twitter who understood this from the beginning. We look forward to working in a similar fashion with Facebook.”

Facebook’s “Paid for by…” labels will no longer appear on news publishers’ ads on Facebook or Instagram

The change comes as Facebook rolls out enforcement of its political ads transparency rules in the U.K. today. “Now political advertisers must confirm their identity and location, as well as say who paid for the ad, before they can be approved to run political ads on Facebook and/or Instagram,” Facebook tells TechCrunch. These ads will also feature the “Paid for by…” label. Facebook hoped that by self-regulating ads transparency, it might avoid more heavy-handed government regulation, such as through the U.S.’s proposed Honest Ads Act that would bring internet political advertising to parity with transparency rules for television commercials.

The hope is that by determining who is paying for these ads, properly labeling them and exempting journalists, Facebook will be able to better track foreign misinformation campaigns and election interference. Meanwhile, users will have a better understanding of who’s funding the political and issue ads they see on Facebook.

Recommended For You

IM Checklist Trial Membership

IM Checklist Trial Membership

Recastly Pro Yearly

Recastly Pro unlocks ton of more features to your Recastly Premium account.

Memester - Mighty Memes Pro

Mighty Memes pro is the only professional meme static image meme marketing software that handles everything from meme creation to meme publishing. You get access to a library of more than 700 ready meme templates that can be customised with your own capti

[Update: This story has been updated to reflect that the news publisher exemption won’t roll out for U.S. outlets until next year.]

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

Recommended Products

Kickstart Social - Biz Kickstart Course

The Biz Kickstart Course helps you to deploy your business efficiently. Now, donand#39;t get me wrong these are not the basic training that you might expect. This is next level - step-by-step training to kickstart your business and take it to new heights.

VidSkippy 2.0 - Done For You video Ads - Basic

Use Other People's Videos and their websites to quickly profit from any product in any niche with just a few clicks.Ready to go video Ads 'Done For You'

DealCount AGENCY

Easily Increase Sales and Conversions With DealCount, The Brand New REAL-TIME Scarcity App With Live Audio Updates, Countdowns, Notifications And More!

Leave a Reply